Our ethos
Talent is everywhere.Opportunity should be too.
We built Potential In You on one belief: the trainer at your gym, the stylist down the block, the teacher who tutors on weekends already have something people will pay for. What they need is a path.
Why we started
Skill was never the problem. Access was.
We looked at the people around us in Los Angeles and saw the same story again and again. Real expertise, real demand, and no simple way to turn one into the other.
The tools that exist either take too much, reach too few, or leave you to figure it out alone. So we set out to build the thing we wished they had: a store that pays you fairly, surrounded by the people and lessons that help you grow it.
That is the potential in you. Our job is to help you reach it.
What stands in the way
Three gaps we built this to close.
01
The cut is too big
Too many platforms take a large share of every sale. The people doing the work end up with the smallest piece.
02
A link only reaches followers
A link-in-bio page works if you already have an audience. Most people with real skill are starting from zero.
03
Nobody to ask
Pricing, offers, the first sale. Most people figure it out alone, and many stop before they get there.
The impact we are building for
Income that stays with the people who earn it.
Every part of Potential In You points at one outcome: more people making a living from what they know.
Keep what you earn
Creators keep 95% of every sale. That money goes to the person who did the work and back into their neighborhood.
Turn skill into income
Training teaches the business side, from pricing to selling, right next to the store you are building.
Nobody builds alone
Mentors who have made the sale before you, and a $20/mo community to show up for.
Start close to home
We begin in Los Angeles, in person, and grow city by city once the model works for real people.
It starts with one creator
Meet Snook, our first featured creator.
A Los Angeles trainer and cook. One link holds his 1:1 sessions, a strength plan, a meal prep guide, a free home workout, and a monthly training crew. He is the kind of person we built this for.
Our first milestones
What we are holding ourselves to.
Goals for our first year in Los Angeles, not results yet.
100
Los Angeles creators selling from their own store
$50K
in sales through creator stores, with 95% kept by creators
70%
of creators still selling and growing with us
Our promises
How we will get there.
Fair, simple pricing
Free to open, 5% when you sell. The same numbers for everyone.
Your work stays yours
You write your offers and decide when they go live. Your audience list is yours to export.
Built for the next sale
Training, mentors, and community exist to help you earn, not to keep you studying.
Honest progress
We will share how we are tracking against our goals, including what is not working yet.
Opening in Los Angeles first
Help us write the next chapter.
Join the waitlist to open your store, learn from mentors, and be part of the first LA community.